The essence of increasing brand visibility lies not only in being seen but also in being memorable. Creative digital solutions and innovative internet advertising strategies are crucial for establishing a unique online branding that captivates and engages.
Emphasising Online Branding
Your online branding is the digital persona of your business. It encompasses everything from your website design and content to your social media presence and online interactions. Consistency, authenticity, and engagement are pillars of effective online branding, helping to establish trust and recognition among your audience.
The digital space offers unprecedented opportunities for precision targeting through online marketing and internet advertising. Platforms like Google Ads, social media advertising, and programmatic buying enable brands to reach their audience with unmatched accuracy, presenting your brand with digital content that captures and retains attention.
We want to show you the effectiveness of online branding from our work in the real estate sector.
Case Study 1: Reiwa.com Relaunch
The relaunch of reiwa.com by Likeable Creative offers profound insights into how a strategic overhaul of a website can significantly enhance brand visibility and user experience. The challenge was to modernise and optimise the website of Western Australia's leading real estate portal, making it more user-friendly and engaging. We are set about creating a brand that would differentiate reiwa.com from its bigger competitors.
Approach and Implementation
We went on a comprehensive analysis of the existing site, identifying key areas for improvement. We implemented a design overhaul that prioritised ease of navigation, aesthetic appeal, and responsiveness. By focusing on the user experience, the relaunch aimed to not only attract new users but also retain existing ones.
We used its distinctive blue colour as the main branding asset to get the attention of its audience. We have applied the blue pin element across the traditional and digital marketing campaign that they were launching with the new look we designed.
Results and Impact
The relaunch of reiwa.com was met with acclaim from users and industry observers alike. The intuitive design, coupled with enhanced functionality, led to a significant increase in user engagement and time spent on the site. The success of the relaunch underscored the importance of aligning website design with user expectations and the evolving digital landscape.
Explore the full case study on the Reiwa.com relaunch
Case Study 2: Industrious Bespoke Brand
The Industrious brand, another branding work from Likeable Creative, showcases the power of brand design across all assets and creative digital content in boosting brand visibility. The campaign was designed for an Industrial Real Estate specialist, aiming to attract a diverse range of professionals and entrepreneurs.
Approach and Implementation
We crafted multi-faceted brand assets that encompassed website, logo design, stationery, signage, email signatures and classified advertising templates. We started from naming the brand itself that communicated the diligence and inventive nature of the client’s work ethic.
Results and Impact
The Industrious brand successfully increased the trust and memorability of the client’s specialty within his client base. The strategic use of incorporating the whole brand both in physical assets and internet advertising resulted in ease of brand identification for Industrious’ clients and prospects. The brand demonstrated the effectiveness of a cohesive online branding strategy in amplifying brand visibility.
Discover more about the Industrious campaign
The Role of a Digital Creative Agency
A competent digital creative agency is instrumental in crafting and executing a comprehensive online marketing strategy tailored to your brand's objectives. These agencies bring a blend of creativity, expertise, and analytics to the table, ensuring that every campaign is designed to maximise visibility and impact. From SEO to social media marketing, content creation to online advertising, a digital creative agency is your ally in navigating the complex digital landscape.
In navigating the complexities of the digital marketplace, remember that visibility is not just about being seen—it's about making a lasting impression. Reach us out now to talk about how we can help you achieve your marketing goals through data and creativity and increase your online brand visibility!