We were engaged by innovative internet service provider, Pentanet, to create a campaign to help drive sales enquiries leading up to the summer holiday season. Pentanet provides a unique “line of sight” fixed wireless internet service, which can deliver fast reliable speeds of 120mbps. Our concept uses the analogy of a congested freeway at peak hour. Pentanet’s wireless service is represented as a helicopter that can fly rapidly over the traffic jam. The commercial was animated and produced in-house by Likeable Creative.
The results? Pentanet's Head Of Marketing & Media, Alison Balch, reported that they were flooded with new enquiries. "We now have a wide range of demographics calling about ‘the helicopter internet’. The TVC has helped to illustrate the service in a creative, simple, engaging way. We couldn’t be happier!"