As part of our launch campaign for the GoScoot electric scooter, we set up a sophisticated search strategy that would get audiences for the product’s unique benefits. We researched category key words and allocated budgets to outbid competitor products.
We understood that many people were researching the legality of e-scooters in Perth, so we made sure we dominated these searches, and created a specific page on the website to address this issue and increase the organic Google searches.
The campaign delivered 10,161 shopping sessions in the first month and the sheer number of visitors ranked GoScoot.com.au in the top 5% of all Shopify websites in the world that launched in January 2020.
We used GoogleAds to get GoScoot on the top of the page for several search terms.