Whytes Accountants asked us to help promote their new disruptive business model, which utilised software to dramatically reduce head hours on most accounting tasks. We recognised an opportunity to strike at raw emotion. We believed that most business owners had an uneasy feeling about being charged over $300/hour by their accountants. By using a humorous “New Yorker Magazine” illustration style, it allowed us to strike a nerve and provoke the target audience into action.
The press campaign was very successful. In the first burst of the campaign, Whytes had to cancel the media schedule due to gaining more clients than they could service!