One of the findings from the major brand research undertaken by UWA was that people felt the campus was elitist and closed-off. As part of the "Pursue Impossible" launch we were engaged (in partnership with Rubis) to activate the campaign on campus and attract visitors.
We designed 12 'impossible sculptures' to place around the campus to stimulate thought and discussion during the campaign launch timing. The installations engaged existing staff and students, plus prospective students attending Open Day. Publicity in The West and local papers also encouraged members of the public to stroll the grounds and enjoy the sculptures.