We designed a fresh new look for Gusto’s promotional material, including social media, letterbox flyers, point-of-sale assets and outdoor signage. To create the new art direction, we blended quirky typography and cute illustrations to capture the youthful spirit of the brand.
We developed a suite of graphics and type layouts to maintain visual consistency across different media.
We developed a range of watercolour washes to be used as a backdrop to text only posts. This created a hand-crafted feel, that was easily replicated and provided the visual glue for Gusto's Instagram feed.
Gusto's instagram feed has a quirky feel that is instantly recognisable to its many followers.
Instagram feed and sample posts showcasing the flexibility of the art direction.