When it comes to social and digital display advertising, simply targeting the desired demographic is not enough. Strong creative is essential to drive dwell time, engagement, conversions, and positivity towards the brand.
Summit Realty has operated in Rockingham for over 50 years. Their local knowledge is key to their success. We demonstrated this with a campaign that highlighted things only long-term residents, like Summit Realty, would know.
We created a series of quick animations that ran as Google Display and paid social ads. Each centered on a fact or insight about Rockingham that only locals would know.
The first campaign was extremely successful, with a lot of engagement from Rockingham residents. So, we created another one.
Residents loved the campaign and couldn’t stop engaging with the social media posts.
The initial creative ran for four months. It has been renewed twice.