Skills Ready campaign

Likeable Creative was tasked by the Department of Training and Workforce Development to promote the ‘Skills Ready’ initiative, as part of the State Government’s post-COVID recovery plan. The initiative included reduced fees and priority courses at TAFE and other training providers as part of the ‘Lower fees, local skills’ campaign. The brief was to encourage displaced workers and school leavers to apply for training in key industry sectors. Leading the integrated campaign was a TV commercial showing various people walking through the lobby of a training institution and then exiting into their chosen career.

The production involved building a giant studio set, with dolly tracks running the entire width. Set dressers had to quickly change the scene on the right hand side 5 times during the shoot day, which required highly coordinated construction and propping.

The campaign launched in November 2020 and the highly successful ‘Lower fees, local skills’ initiative has resulted in 70,000 Western Australians being trained in 2021.

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