The Real Estate Institute of WA (REIWA) signed up for a second year of sponsorship with the Fremantle Dockers AFLW team for 2025, following a successful partnership in the previous year.
REIWA tasked Likeable Creative with producing a new campaign positioning reiwa.com as the property search tool and agent finder that would help sellers choose the best local sales agent.
We wrote the tagline “For the win” to postion reiwa.com against the eastern states property apps, and demonstrated how the Agent Finder function lets users compare the stats for trusted local sales agents to make an inform selection.
Our campaign commercial features the Dockers’ captain, Ange Stannet, taking potential sales agents through a rigorous team selection process before she chooses a proven performer to sell her property. The campaign rolled out with video ads, digital banners, out of home, radio, and press.
