Pragma is not your standard law firm. They challenge the paradigm of charging in 6-minute blocks by offering fixed-price mediation and outcomes-based billing. Completely on-brand, Pragma purchased a Mini for nipping to meetings and court. They asked Likeable Creative for some ideas about applying some signage to the vehicle, and we jumped at the opportunity. Our concept was to make the Mini look like it was overtaking a big bloated Bentley, as an analogy for Pragma’s more nimble and efficient way of working.
The finished car wrap.
We thought the concept could also be used for animated digital ads and retargeting. We produced the animation in-house using the design assets we created for the vehicle wrap.