Likeable Creative helped produce a downloadable e-book (and 16 page printed version) with tips on how to reduce legal fees, which was promoted with advertising in the Post and Western Suburbs Weekly newspapers, digital display advertising on sites such as Business News, and promoted posts on Facebook and LinkedIn. The campaign resulted in 100 registrations for the e-book download and over 600 unique visits to the Pragma Legal website in the first month.
The e-book landing page.
E-book spreads.
The e-book was promoted extensively through social channels such as Linkedin.