Likeable Creative won the 2018 Perth Royal Show account in a competitive creative pitch. The brief was to communicate that the 2018 Show offered a lot of value due to more entertainment, attractions, and experiences included in the ticket price. Our concept was to promote it as Perth’s biggest ticket. The campaign was a success, with 100% increase in Early Bird ticket sales and the biggest opening day attendances in 5 years.
The big ticket graphic.
Click here to watch the TV commercial.
Pre-sale press ads with retail offer and key attractions.
Click here to listen to the radio campaign.
All Royal Show 'big ticket' acts were promoted through social media.
We created animated screens for display in shopping centres.