Kingsford is a new land estate at Bullsbrook in WA. One of the challenges in marketing to people in the north eastern suburbs of Perth is the scarcity of targeted media. There are few community newspapers, and even fewer outdoor poster sites. But there are movie theatres in the major shopping centres. Cinema appeals to the core target audience of young families, empty nesters and first home buyers, so it made sense to produce a 30 second ad to show what Kingsford can offer: room to spread your wings. The commercial compares life couped-up in a regular suburb jammed up against your neighbours, to the dream of living in Kingsford where you get more block for your buck. The ad is narrated by one of the Kingsford residents, “Smithy” the kookaburra.
