iTechworld campaign, starring The Honey Badger
Likeable Creative is lucky enough to work with all kinds of characters, and it was a real treat to work with Rugby Union great (and former star of The Bachelor), Nick “Honey Badger” Cummins. In partnership with our friends at Limitless Studios, we created a series of 30 videos for iTechworld to use all year in for its 2025 advertising campaigns.
The Honey Badger is an excellent ambassador for iTechworld, with his adventurous spirit aligning perfectly with the brand. iTechworld is an innovative Western Australian business producing rugged and reliable power storage, solar solutions, jump starters and generator products for camping and 4WD adventures.
The creative challenge for Likeable was to write 30 scripts that demonstrated the technical features of the hero products while also makingthe most of Nick’s trademark Aussie humour and larrikin sayings.
Oh, and we needed to be able to shoot the 30 videos in the 2 days that the Honey Badger was in Perth!
We worked in complete partnership with Limitless Studios to craft an entertaining campaign that was very efficient to shoot over the 2 production days, and storyboarded each script to leave little to chance.
The result is an entertaining campaign that showcases iTechworld’s trusted products with high production values.
