The team at Likeable Creative was flattered to receive an invitation to participate in 'The Pitch' on the ABC advertising program, Gruen. The impossible brief was to convince Australians not to have kids. Likeable won the pitch with a commercial Wil Anderson described during an ABC radio interview as "the best-produced work this series". For Likeable Creative's Managing CD, Malcolm MacLean, it was a great experience to be part of a live show, and one to tick off the bucket list!
Click to view the 45 second ad.
Click to watch the 'making of' video - ABC interview with Malcolm.