Banned ‘Frankencans’
DWER ‘Ask for glass’ campaign.
In mid-2025, the Department of Water and Environmental Regulation (DWER) noticed a disturbing trend of cafes serving colourful cold drinks in plastic containers that have the same shape as soft drink cans - complete with aluminium tops.
The transparent ‘cans’ we being used by cafes for colourful drinks such as Strawberry Matcha, with social media influencers making these drinks go viral on Instagram and TikTok.
Single-use plastic cups are banned in Western Australia because they can’t be recycled. And plastic containers with aluminium tops are even worse for the environment, because the material can’t be separated. These containers have been dubbed ‘Frankencans’ due to the evil mix of materials.
While DWER has the authority to fine these café owners, they also wanted a public information campaign to appeal to the target audience (who are usually environmentally conscious) to reject plastic cans and ask for a glass instead.
Likeable Creative produced a video ad to run on TikTok, Youtube, Instagram and Facebook to urge people to “Ask for glass”.
Caption: Our ‘Ask for glass’ video
We cast local Perth Instagram influencer, Ally Polishchuk, to be the hero in our video and our very own Dani de Rozario played the customer ordering the Strawberry Matcha in the banned Frankencan.
The video production was completely in-house, with Likeable Creative shooting, directing and editing. Dani even expertly made the matcha drinks.
The campaign also included static tiles for social media and online ads to highlight the issue and bring about behaviour change.
THE RESULTS
The campaign quickly highlighted the issue when it went live over the summer of 2025/26, with the pressure from consumers, plus the awareness of the Frankencans being a banned substance, forcing café owners to stop using these single use containers.
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