Early in 2017, Likeable Creative won a creative pitch against international agencies to launch the Cycliq range of safety camera bike lights to the world. The Perth-based, ASX-listed company was hoping to capitalise on the growing cycling revolution in many regions of the world with their unique 'dashcam' Fly12 and rear-mounted Fly6. Likeable Creative had been working on a project basis with Cycliq since December 2016, and was given the chance to pitch against Cycliq's international agencies for the global launch this year. The campaign included digital display advertising, cycling magazine ads, social media and online content.
Cyclists understood that the Fly 6 and Fly 12 were bike lights. The campaign needed to communicate that they were also cameras.
The cameras were also promoted as a way to record your ride.