May 18 is going to be a big day in WA. As the government lifts some COVID-19 restrictions, customers will be rushing for their first meal outside of the house.
As a café, restaurant or bar owner, you’re probably wondering how your going to make the new 20-person rule work, keep customers happy and the doors open. Businesses must do a lot to get ready to operate under these new conditions. And they’ve only got six days to do it. Utilising digital communications and systems is going to be key for many hospitality venues and groups. That’s where we come in.
Here’s five tips to help you re-launch your hospitality business under the latest COVID-19 rules.
Get some free (but seriously Likeable advice)
We’re offering a free one-hour consult to eligible Perth cafes, bars and restaurants. Our digital and communications specialists will sit down or Zoom with you to discuss what systems and strategies you can use to run your business successfully during this time. We can help you with creative ideas, booking platforms and social media advice.
Love your locals
This is some pretty old school business advice, but it’s applicable here. Offer the first bookings to locals and regulars. Re-building your relationships with your regular customers is important. And, it’s a really nice way to show them how much you appreciate them. Using your email list, posting on social media, and letter box drops are a great way to get your message out.
Build a system
Arriving at a restaurant only to discover it’s full for the next three days will be seriously disappointing for people. With only 20 people allowed in each venue you’re going to need an efficient booking system and someone manning your social media to answer messages. Luckily, there are plenty of online booking systems you can add to your website. Just remember, if you’re transitioning to a booking system be sure to tell your customers by communicating on your channels.
Think about how your COVID safe system will work in your restaurant too. What in-venue signage do you need to help customers adapt? Consider how people will maintain the 1.5-meter distance in all places including seating, takeaway, the bar, the bathrooms and walking into your venue.
We know you’re going to be busy getting ready but don’t forget to get your customers onboard too. Get them excited about a new dish, tasty drink or share pictures of your space. Spend some time making a communications plan and think about how you can make the most of your website, social media and email list.
Plan for the next phase
These tough measures are not going to last forever. Our Premier has said that they will extend the amount of people allowed in cafes and restaurants in the coming weeks. Now is the time to get a jump start on the competition and think about how you’ll communicate with customers and adapt as the rules change.