Likeable rebranded the private girls' school, Perth College, with a colourful new website, digital advertising campaigns, school prospectus and other publications. The foundations of the design are the purple colour, which reflects the Jacaranda trees that surround the school, and the curved shapes drawn from the sweeping lines of the logo.
The first piece in the suite was the Open Day prospective. In addition to a new design, this was written to give the school a new tone of voice to differentiate the school in a very competitive market.
The rebrand was continued in the College's website. This was a major project incorporating ecommerce, high-level security and SEO optimisation.
This direct mail piece highlights the challenges women face in the workforce (there are more CEOs named 'Peter' than there are women). We encouraged donations so the School could continue to give girls the confidence and skills to fulfil any dream.
